DEPARTMENT OF MARKETING

Welcome to the department of marketing

The Department of Marketing trains specialists in tourism, hotel and restaurant business, marketing, and logistics for bachelor's and master's programs. Curricula align with professional standards and market demands. Benefits include dual-degree options and internships with major companies. The "Tourism" program offers multilingual education, with some master's courses taught in English. The department actively conducts scientific research and grant projects. Research areas include socio-economic modeling, market analysis, innovation commercialization, tourism potential assessment, restaurant innovations, youth tourism business models, and SMART technology applications. The department operates a marketing research laboratory, a Tourism Club, and an English Club. It collaborates closely with the Institute for Digital Economy Research. Annually, the department hosts international Olympiads for its programs and a "Sustainable Tourism Development" research paper competition. Regular educational events, contests, and festivals are organized to foster students' creative potential.